Tuesday, October 27, 2009

WHAT IS THIS PROJECT ABOUT?

"Despite knowing the information about HIV, too many young gay men feel invincible and invulnerable to the serious threat of being infected. So, in order to infect my audience with reality and the fear of HIV, I designed a powerful visual campaign consisting of graphic and personal imagery that creates a permanent emotional response. I strategically implemented "urinal posters," typographic projections, car fliers and online ads to reach the young gay community at the most critical times. With support from local gay bars, nightclubs and events, my overall message is delivered as a system of unexpected reminders to practice safe sex."- Kyle Huber
For more information, view the Facebook Group 
or the project page on DesignIgnitesChange.com.


This blog was created for a class project to ignite change in my community through graphic design. I DO NOT OWN any of the original photography I used in my prototypes, but do have permission to use the photography in the final poster series. All documentation was photographed by myself.

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